As 11 million people reportedly swapped out their batteries last year, when replacement prices were cut to $29. Normally, the annual number is between 1 and 2 million.
The news follow as Apple's surprise note to investors on Jan. 2, in which Cook overhauled the company's income direction for its first financial quarter from an expected range of $89 billion to $93 billion to $84 billion
In that note, Cook indicated slower deals in China, but also hinted at some domestic issues, " While macroeconomic difficulties in some markets were a key contributor of this pattern, we accept there are different factors extensively affecting our iPhone performance, including consumers adapting to a world with fewer carrier subsidies, US dollar strength-related price increases, and some customers taking advantage of significantly reduced pricing for iPhone battery replacements.”
Apple did not immediately reply to our inquiry seeking to verify the number of replaced batteries.
If the 11 million figure is right, however, that is still a bit better than some early estimated. Last January, experts cautioned that the tremendous number of individuals qualified for the battery offer could result in as many as 16 million missed iPhone upgrades in 2018.
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